Press release, March 9, 2015

 

 

Press Contact :

Diane Gaillard – Press Officer

Email : press@lynkware.com

Phone : +33 1.73.18.00.20

 

Mobile World Congress 2015:

World exclusive: Lynkware’s “QR video” makes video interactive

 

To make interactive videos, films, trailers and commercials, a new QR code
generation, discrete and transparent, is now available for video.

 

Paris, March 9, 2015 – The French company Lynkware, editor of mobile solutions for professionals, is proud to introduce its QR Video world exclusive technology.
Placed in a video without distorting the image, this discrete code allows you, from a simple scan on your smartphone, to create an immediate link between the digital content and you.

Imagine. In the street, in front of a shop window, in the subway or at the airport, watching on a digital-signage screen a video of a product that interests you.

 

From a simple scan of your mobile camera, in seconds, you may like the product on social networks, get a coupon for a purchase or visit the brand’s mobile site.
 

Possible thanks to the QR code, the idea of scanning the video a few seconds to land on a mobile page was facing (until today) a major problem: the code to scan was poorly integrated with the brand’s graphics and it was static.

 qr-comparatif-iphoneskieurEN

Click on the picture to see the QR Video in action (or go to:http://www.lynkware.com)

 

Before : an inelegant solution that masks the video

Until today, embedding a classic QR code was facing two major challenges:

  1. Traditional QR codes (often with black and white pixels) are not nice to see and do not respect the advertiser’s graphics style.
  2. Traditional QR codes hide part of the background image or video.

 

Today : a revolution with a transparent QR Video!

Lynkware’s QR Video offers a transparent display, in full color and merged in the video stream.
By being visible and discrete at the same time, it brings the best definition ever seen in the video to QR code technology.

 

Above all, it is compatible with the majority of QR scanning mobile applications.

 

Multiple uses for a more “chic” and attractive QR code.

Fade in any video, it creates an immediate connection between the content and the viewer from a single scan.

 

Different actions on the mobile may be considered according to the video message:

  • scan to order: to order a product seen on video
  • scan to like: to like a brand, a product
  • scan to pay: to make a payment (eg: charitable donation)
  • scan to download: to download a mobile app, a file …
  • scan to web: to open a web page

 

QR Video merges into the image with unmatched sharpness to propose to vote for a product, person, etc.
The possibilities are limitless for players in the video market: advertisers, marcom agencies, audiovisual producers, media advertisements broadcasters in airports, etc.

 

Possible media: Digital Signages, Kiosks, Video Walls, TV …

 

An innovation available now for professionals

The QR Video is available today for all video broadcaster wishing to integrate it in its media:

http://www.lynkware.com/get-qr-video/

 

Find out some video examples on our website: http://www.lynkware.com

 

As a result of 2 years of research and development, the QR Video uses “QRchic” patented technology by Lynkware.

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About Lynkware ?

Founded in 2008 and located in Paris area, Lynkware is an innovative company specialized in mobile technologies. It publishes a Mobile Marketing Platform dedicated to professionals, including a mobile site builder, real-time video streaming, QR Chic available in print and video. It also publishes Lynkee, a QR code scanning application (2 million users)

Press Contact :  Diane Gaillard – press@lynkware.com Phone: +33 1 73 18 00 20